Going Back to the Basics on Marketing Your Real Estate Services

Mortgage and Real Estate Marketing - Tips for going back to basics and getting your business Jump Started again.

As we all are aware the Mortgage Market has taken quite a beating in the last couple years and we are in a declining market. Some Markets are still staying steady and stable. Florida is definitely had it the worst of all markets.

I am here to give you some advice and tips and tell you that people are writing business and deals are closing. I am closing loans every month. Am I closing 10 loans a month like before ? No but I am still in the business and closing loans.

Why is this? Because we have to be a little more aggressive and get off our butts and go get the business. The problem is we all got spoiled and the phone was ringing. It was so easy we became good "order takers". Now we have to change gears and our strategys and actually work hard . Roll up our sleeves and get our hands dirty. The old saying anything worth having is worth working for. Well here you go-TIPS TO SURVIVE BY!

I see alot of negative press on the news and a lot of doom and gloom amongst my peers. I saw the need to do something about this.

I see way too many people spreading this destructive negative energy around to each other. The simple fact of the matter is that the Real Estate Market is cyclical. If you have followed the cycle past and the economy you will see history simply repeating itself. Everything that goes up must come down. I am a firm believer that we need to stick together, and be positive. Because the simple fact of the matter is that we cannot control what is going on in the market and sitting around crying about it is not the answer either. Instead of wallowing in the problem, I say OK lets find the SOLUTION. Do we all agree the Real Estate Market has changed? There is a saying by buddha and it goes something like this"be the change we want to see in the world". I say "Be the change we want to see in this business".

There are only 2 ways to handle it. Stay in and change with the market or get out and start a whole new career.

We all need to happy up, and change the way we look at the situation. This is actually a positive thing here. The business is going through a natural cleaning out process. All the brokers who got in just to make a quick buck or two and put their client in harms way in bad loans and were not in this business for the long haul are getting out. Many of your competitors are getting out of the business. What does that mean? The survivors need to step up the plate and take advantage of the leveled playing field. You have to get an attitude of survival. Recession is not an excuse, business is still happening, homes are closing. Home sales were actually up 3%.

Yes there is ample inventorry but what does this all really mean? GREAT OPPORTUNITY. More homes to help Realtors sell and market, all time LOW interest rates, Low housing prices and an incredible opportunity to pick up a great deal.

That means we get the Market Share. There is more for us. The serious minded professionals. So when you change the way you look at things, the things you look at change.

TIP#1 - Go out an Market yourself- Join Organizations and Build Strong Relationships-Set up rules and ask for the business.

TIP#2- Pick up the Phone-Call on Realtors, set up appointments to go see them. Believe it or not they need you right now. It is up to you as the professional to keep them up to date with what is going on in the market and the loan programs, especially since guidelines are changing daily.

TIP#3- Learn everything you can about this changing market. Read everything, take classes. Become an EXPERT in your field. Create that image for yourself and you will be taken more serious and you will increase your business.

TIP#4- Work your database. Studies have shown you should be touching your data base 33 times a year. If you are not constantly reminding them you are there, they will forget you. Send them emails and cards. Call them too.

TIP#5- Get Serious and manage your time. Get a day planner or use your outlook calendar and use a strict regimen of good old time management. If you dont have a plan and you are not doing this you will be "all over the place", scattered and unproductive.

TIP#6- Build stronger Referral Partners. Go out and get Attorneys, CPA's, Insurance Agents, Title Agents. Give them value based information about the market and convince them why they should work with you.

TIP#7- Go back into your warm network. This is your family, your friends, your neighbors, your hairdresser. Let all these people know you are still here, standing, and in the business. Remind them what you do.

TIP#8 -Advertise your services. Partner up with Realtors and run ads and split the cost. This also strengthens your relationships with your referring agent.

TIP#9- Get creative, Put on home buying seminars, offer to do Open Houses. Bring some cookies and juice. Prequal the people right there on the spot.

TIP#10- Go visit for sale by owners and introduce yourself. Build a relationship with them. Educate them and be there to prequal anyone who does come by to look at their home. If the house does not sell, educate them on the value and benefits of using an agent and refer it to a Realtor partner. That will definitely help strengthen an existing referral source.

Stay away for TOXIC AND NEGATIVE people !

The bottom line is you cannot live by the door and wait for the phone to ring. You must GO GET WHAT YOU WANT. The business.

Go back to the basics.